PlanIt! Efficiency Solutions is looking for help enhancing and streamlining our social media presence and increase our online presence across multiple platforms. We want to attract new market niches to our products and services including bringing more visibility to our disruptive solar blind technology. We are trying to reach new audiences through lead generation, campaigns and other suggested means to fully engage our target markets and stakeholders.

The primary project requirements include:

1. Develop a custom social media strategy that will build on our existing strategy.
2. Add new tools or optimize existing tools to increase social media engagement and presence
3. Revising and enhancing current social media strategy presence to increase visibility, attraction, engagement and conversion

KEY PROJECT ACTIVITIES:

1. Elevating our digital and social media presence
2. Developing and implementing a social media calendar
3. Lead generation ideas
4. Generate blog post ideas and schedule
5. Creating campaigns e.g. email etc.
6. Client engagement
7. Review and revise social media profiles and pages
8. Create a newsletter template and content ideas

IDEAL ROLES & RESPONSIBILITIES:

We’re excited to work with students who can help us not only brainstorm, execute and implement strategies that helps us achieve the following:

• Attract and engage new clients
• Automate and simplify our social media process
• Conducting an audit of your current social media presence
• Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces
• Developing strategies for increasing engagement on your various public accounts, blogs, newsletter etc.
• Conducting an assessment of the effectiveness of your current communication channel(s)
• Identifying best practices to reach a new target audience
• Identify new verticals
• Identifying best practices within your current market segment to achieve a larger market share
• Developing a content plan
• Creating social media content posts
• Create or expand on your social media policy or crisis management plan
• Optimize the design and management of customer journey for existing and potential clients
• Optimize, lead gen automation, onboarding and customer retention process
• Streamline workflow and process management Strategies

FINAL DELIVERABLES:

• A Social Media Strategy
• Implementation Plan
• Overview of tools and training
• A final report on the project to date and KPI measurement

This will be remote project open to the right team in any province in Canada.

We are located in southern Ontario.

Weekly check-ins and feedback will be available to team.