The main goal for the project is to assess the impact of a medical background on sales ability within the B2B sales team of Mid East Canadian Pharmaceutical Inc. This will involve several different steps for the students, including:

- Analyzing the current sales and marketing strategies of the company.

- Identifying the key performance indicators (KPIs) for the sales team.

- Conducting interviews and surveys with the sales team members to gather data on their medical background and its potential impact on their sales ability.

- Analyzing the collected data to determine any correlations between a medical background and sales performance.

- Presenting findings and recommendations based on the analysis.

By the end of the project, students should complete the following tasks:

- A report detailing the current sales and marketing strategies of the company.

- Data collection and analysis on the impact of a medical background on sales ability.

- Findings and recommendations based on the analysis.

Final deliverables:

- A comprehensive report with data analysis, findings, and recommendations.

- A presentation summarizing the key findings and recommendations for the company's sales team.

students will have regular meeting with our management team, access to our internal platform and crm as well as documents and sop