Your Main Guy is involved with many clients in different industries. This project is for Best of France.

The company has a large audience on Facebook (+90K followers). We would like to introduce a subscription system using Facebook. We would like students to define the right value proposition to ensure the maximum conversion rate. Based on our insights and additional research, students will develop marketing recommendations for our existing social media and make recommendations on alternative social media to consider.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market.
• Assessing our existing offering.
• Recommending marketing tactics to promote our subscription offers.

By the end of the project, students should demonstrate:

• Familiarity with our target market, and offering
• Assessment of our marketing strategy
• Recommendation of marketing tactics

Bonus steps would include:

• Creating and testing marketing ideas

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the target market
• Input on choices, problems or anything else the students might encounter.