Social Media Content and Visual Copy Strategy
Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
social media scheduling brand strategy business metrics performance metric social media strategy social media contentWelcome to La Fleur Digital!
We are looking for students to create engaging captions and recommend copy for visuals like images and videos. This project focuses on delivering impactful content for Instagram and LinkedIn while aligning with our brand voice.
Main Goal
Write captions for 30 social media posts and provide copy recommendations for visuals (e.g., carousels, videos, and static posts) to enhance engagement and brand consistency.
What You’ll Do
- Write captions for 30 posts, tailored for Instagram and LinkedIn.
- Create copy for visuals, including headlines for carousels, scripts for video overlays or voiceovers, and call-to-actions (CTAs) for posts.
- Use the brand voice document to maintain a consistent style.
- Suggest hashtags for Instagram to increase reach.
- Reference competitor examples and utilize provided ChatGPT prompts to draft high-quality captions and copy.
What You’ll Deliver
- 30 captions adapted for both platforms.
- Copy for 15 visuals, such as carousels, videos, or banners.
- Hashtag recommendations for Instagram posts.
- A short reflection on your creative process.
Support You’ll Get
- Brand voice guidelines and examples.
- Weekly feedback to refine your work.
- Access to competitor examples for inspiration.
- ChatGPT prompts to help draft captions and streamline your workflow.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
La Fleur Digital is a hassle-free web design agency based in Toronto, Canada. We specialize in branding, web design, and web development, providing comprehensive services to empower Canadian startups and established businesses. Our team focuses on creating visually appealing, functional websites that effectively communicate our client's brand’s message and drive engagement.