Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization and clean up the back end of our website.

This will involve several different steps for the students, including:

• Research keywords to determine the most relevant terms that our customers search for.
• Research Search Engine Optimization requirements for us to rank on the first page of Google.
• Clean up the back end of our WordPress website by using information from a previous audit

By the end of the project, students should complete the following list of activities:

• Compiled a list of the most relevant SEO keywords for us.
• Clean up the back end of the WordPress site using the previous audit as a guide

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• A detailed list of what was cleaned up based on the audit

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What SEO keywords are being used by our company now, and which keywords have been used in the past?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.