The main goal for the project is to develop a comprehensive marketing strategy for CloudLion that aligns with the company's mission and goals. This will involve understanding the company's current position in the market, identifying target audience, and creating a plan to effectively reach and engage with potential clients.

The tasks learners will need to complete to achieve the project goal include:

- Conducting a market analysis to understand the competitive landscape and target audience.

- Developing a brand positioning and messaging strategy.

- Creating a content marketing plan to reach and engage with potential clients.

- Identifying key performance indicators (KPIs) to measure the success of the marketing strategy.

- Developing a social media strategy to increase brand awareness and engagement.

- Creating a comprehensive marketing plan that outlines the tactics, timeline, and budget.

By the end of the project, students should deliver:

- A comprehensive market analysis report.

- Brand positioning and messaging strategy.

- Content marketing plan and social media strategy.

- Key performance indicators (KPIs) for measuring the success of the marketing strategy.

- A detailed marketing plan including tactics, timeline, and budget.

The students will have access to the team of founders to help them during their mission. They will also work closely with the team to make sure their work is align with the mission.