We want students to help us build a marketing strategy plan to grow and engage our target market through Partnerships and Non-Profits. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging to our potential partners.

The main questions we’d like students to help us answer are the following:

• What are the different channels we can use to reach potential partner businesses and non-profits?
• How can we generate leads for potential partnerships with other businesses and non-profits?
• Where can we find message boards to approach our potential partners?
• What are the different non-profits we can approach, whom should we contact specifically, what is their job title and what is their contact information?
• Determine the best way to approach the partners
• Determine other ways to approach partner businesses and non-profits

Students will work directly with the CEO of EduShare. Communication will be through Slack and email. Weekly meetings will take place through Zoom meetings. Students will have to opportunity to ask questions and to use their creativity to the solve the problem as outlined by the project.