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LevelUp: Social Media Strategy and Partnerships

Closed
MailPop
MailPop
Daniel Somech
Daniel Somech
CEO
(3)
3
Project
Academic experience or paid work
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
content creation social media intellectual curiosity blog posts social media strategy social media content social media marketing negotiation business development digital marketing
Details

Positions available: 4

Our team is looking for a social media marketing wizard who can help us drive more traffic and help us create partnerships for MailPop. The primary project requirements include, hybrid role between sales, social media, and partnerships

  1. Identify influencer opportunities to expand our outreach. Negotiate terms with them.
  2. Help creating partnerships with schools and organizations.
  3. Help creating content for social media platforms, including blog posts.
  4. Social media strategy
  5. A strategy document to outline
  6. Evaluate recent successful user-generated campaigns, preferably in our sector
  7. Identify media outlets that are most beneficial to share our story
  8. Social media requirements to increase the number of followers/likes and share
  9. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Good opportunity to develop partnership and business development, develop business skills, and help us out on our mission of sparking kids intellectual curiosity and the love for learning and reading.

Deliverables
No deliverables exist for this project.
Mentorship

Meeting through Zoom as needed and available on email.

About the company

Company
https://www.mailpopkids.com/
Education, Consumer goods & services, Marketing & advertising, Individual & family services

MailPop is a weekly letter personally addressed to kids and delivered to their mailbox. We will send your child every week a beautiful, educational letter. On the back of each letter is an activity sheet to keep the kids engaged and continue the fun! Each letter also includes a paper-craft 3D toy which really puts the POP in MailPop along with other surprises to enhance each week's theme which kids will love to play with once they are done reading the letter. Our content is powered by Encyclopedia Britannica Kids and each mailing is crafted by children’s literacy experts. Our mission is to spark kids’ intellectual curiosity and help create the love of learning and reading. Screen-Free Learning! With MailPop, kids can have healthy play experiences while learning new educational themes each week. Also, all of our letters and materials are made out of sustainable and recyclable materials because protecting the environment is part of our core values.