We provide a full family of features to golf courses to assist with managing their course and providing golfers the best customer experience possible! We want to create a loyalty program that serves both golf courses and golfers.

We would like to collaborate with students to develop a loyalty program.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Identifying customer actions to be rewarded and types of rewards.
• Recommending ways to market the program and enroll more customers.
• Identifying possible partnerships for more attractive offers.

Bonus steps in the process would also include:

• Recommending ways to gamify our loyalty program.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Identification of customer actions and rewards
• Recommendation of marketing strategies
• Identification of partnership opportunities

Bonus steps would include:

• Recommending gamification strategies

Final deliverables should include

• A final report.
• A presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our target market, products and services
• Input on choices, problems or anything else the students might encounter.