Develop a Canada-Wide list of Markets and Tradeshows Relevant to our Company

Closed
TinyHorse
Toronto, Ontario, Canada
Employer
(19)
4
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Lead generation Community engagement Event planning
Skills
social media online store research expo (application development framework)
Details

TinyHorse sells gear for walking multiple dogs. From 2017-2021 we strictly sold our products through our online store at walkmultipledogs.com. In 2021, we participated in trade shows (Canadian Pet Expo) and dog-related events for the first time. It helped our business grow substantially. Now we have a Brick & Mortar location in Toronto, and in 2024 we want to increase our presence at events. But we need a comprehensive list of events to create our schedule.


We are seeking a student to generate an events list (Excel spreadsheet) for us that includes all the necessary information we need to create our event schedule this year. We are seeking a Canada-wide list of 100+ events.

Deliverables

To successfully complete this project, the student will:


  • Research pet-related events happen in 2024 across Canada, including -- but not limited to -- pet care industry trade shows, dog agility competitions and Canadian Kennel Club events
  • Research popular Ontario events (+5000 attendance) happen in 2024 that have markets where our company could be a stand-out vendor. These events do not have to have a pet-focus but have a vending area and a strong regional pull.
  • Compile an excel spreadsheet for each stream of events that includes the following information: Event name, location, date, link to website, link to primary social media profile, number of followers on primary social media profile, a brief description of the festival's theme, vendor fees and contact information.


Your information will be gathered through internet searches and interest groups on various social media platforms that relate to the dog industry (ie Reddit, Facebook, etc). We expect the combined lists to contain 100+ events.


Mentorship

The student will be supported through check-in meetings with the company owner, as well as access to an Google drive folder where we will store and share information regarding the project.

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Retail

TinyHorse products enhance your experience of managing multiple dogs on leash by offering high-quality, versatile tools that reduce the physical and emotional strain of the task. Endlessly reconfigure these tools to address the changing needs within your group, whether you offer dog walking services or are a dog lover who lives in a multi-dog home.

We are the professional tool of choice for dog-care professionals all over the world, and seek not to just sell products but to also support and care for the community we serve.

We are working towards expanding our team to manage the steady growth of our company.