The main goal for the project is to develop a comprehensive communication and social media strategy for Quiri AI. This strategy should focus on increasing brand awareness, engaging with potential clients, and showcasing the company's expertise in providing realistic cyberattack crisis simulations powered by AI. The strategy should also aim to educate and inform the target audience about the importance of resilience training in the face of cyber threats.

Learners will need to complete the following tasks to achieve the project goal:

- Conduct a thorough analysis of Quiri AI's current online presence, including website, social media platforms, and any existing communication strategies.

- Identify the target audience for Quiri AI's services and develop buyer personas to guide communication efforts.

- Create a content calendar outlining the type of content to be shared across different platforms and the frequency of posts.

- Develop engaging and informative content that highlights the company's expertise and the benefits of resilience training.

- Implement a social media management plan to ensure consistent and strategic posting across platforms.

- Monitor and analyze the performance of the communication and social media strategy, making adjustments as needed based on data and feedback.

- Present a comprehensive report outlining the developed strategy, including the rationale behind each decision and the expected outcomes.

The student will work closely with the founding team to ensure their access to all the resources required to complete the mission