Arrimo is seeking assistance in developing a comprehensive marketing plan for one of its clients. The goal is to create a strategic approach that effectively promotes the client's products or services, increases brand awareness, and drives customer engagement. Students will analyze the client's current market position, identify target audiences, and assess competitors. They will apply marketing theories and concepts learned in class to craft a detailed marketing strategy. This project offers an opportunity to bridge classroom knowledge with real-world application, focusing on digital marketing channels, content creation, and campaign execution. The project is designed to be completed by a team of marketing/entrepreneurship students, ensuring a focused and practical learning experience.

The project deliverables include a comprehensive marketing plan document outlining strategic objectives, target audience profiles, and proposed marketing tactics. The deliverables will also include a timeline for implementation and key performance indicators to measure success. This ensures a clear, actionable plan that can be executed by Arrimo's client.