Our company has been serving hundreds of business leaders for decades. We are shifting our business model to focus on individuals by taking our best strategies online into an Emotional Fitness Studio. 

We would like to collaborate with students who will create content and drive our social media marketing efforts on Instagram, LinkedIn and Facebook.

By the end of the project, students should demonstrate: 

• Understanding of our company’s target market, products and services 
• Social Media marketing specific to a channel to drive followers 
• A clear path forward for the next steps in the strategy based on data from executing their plan. 
• Bonus steps would include: 
• Cross-over strategies between channels 

This project will involve several different steps for the students, including: 

• Familiarizing themselves with our company’s target market, brand guidelines, and products and services. 
• Working with our Special Projects Lead to meet the rest of the team and understand the workflow of our social media strategy. 
• Designing concepts by market segment 
• Data analysis that drives changes to creative approach and overall strategy
• Meeting with the team for feedback 

Bonus steps in the process would also include: 

• Providing feedback and ideas to drive ongoing engagement or other solutions 

Final Deliverables:

• an overview report that shares the social media marketing plan for the next 3 months based on the experience with the project

Students will connect directly with us for mentorship throughout the project via weekly meetings and asynchronous updates. We will be able to provide answers to questions such as: 

• Our target market, products and services 
• Our current brand guidelines 
• Input on choices, problems or anything else the students might encounter.