This project is for our brand new mobile app: Joyi

Joyi is an entertaining app for mental health education.

We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us.

Students should be prepared to:

• Help us refine our story to something compelling and news-worthy
• Write up press releases around multiple news-worthy stories
• Identify media outlets that are most beneficial to us/most likely to pick the story up
• Send press releases and establish a positive rapport with media contacts
• Secure media exposure for our organization

The final deliverables should take the form of:

• Press releases that are ready to be published
• A list of media outlets that we can partner with along with contacts
• Communication established with those media outlets and conversations underway promoting the press releases
• A written short story about the product

Our team will help and guide students at each step.

Students will connect directly with the employer for mentorship throughout the project.