Market Research

Closed
Génielle Massac
Employer
(12)
4
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Advertising Digital marketing Market expansion Marketing analytics
Skills
target market research
Details

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

  • Industry/Company Review
  • Product Review/Buyer Analysis
  • Segmentation, Targeting, and Positioning
  • Communications Objectives & Budget Request
  • Creative Strategy Statement/Source Determination
  • Specific Media Objectives/Mix
  • Evaluation Program

Deliverables

We hope to gain a comprehensive understanding of how we can better serve our customers. We look for a great customer relationship. We would like recommendations on how to improve our positioning, brand, and products and services.

Mentorship

We will be available for questions.

About the company

Company
Canada
2 - 10 employees
Retail, Education, Arts, Cosmetics & beauty

Chez Génial et Aimé , notre dévouement tourne autour de la satisfaction constante de nos clients en fournissant des produits exceptionnels et en favorisant des relations significatives. Nous accordons la priorité à nous assurer que la marque du client communique de manière authentique, résonne avec son public et respecte constamment ses engagements. Pour renforcer la reconnaissance de notre marque tant au niveau local que national, nous utiliserons des stratégies marketing bien établies conçues pour générer de la publicité et accroître la notoriété de l'entreprise. Cela inclut la mise en œuvre de méthodes numériques et traditionnelles pour atteindre efficacement notre public cible. De plus, nous nous engageons à maximiser le potentiel des différentes plateformes de médias sociaux pour améliorer la visibilité et l'engagement de notre marque.

At Awesome and LOVED, our dedication revolves around consistently achieving elevated customer satisfaction through the delivery of exceptional products and fostering meaningful relationships. We prioritize ensuring that the customer's brand authentically communicates, resonates with its audience, and consistently fulfills its commitments. To bolster our brand's recognition on both local and national levels, we will employ well-established marketing strategies designed to generate publicity and increase business awareness. This includes the implementation of digital and conventional methods to effectively reach our target audience. Additionally, we are committed to maximizing the potential of various social media platforms to enhance our brand's visibility and engagement.