The main goal for the project is to create a comprehensive branding guide that reflects the brand and company culture of Mid East Canadian Pharmaceutical Inc. This will involve developing a slogan that encapsulates the company's values and creating banners that visually represent the brand.

- Conduct research on the company's history, values, and mission to understand the brand identity.

- Develop a branding guide that includes logo usage, color palette, typography, and brand voice guidelines.

- Create a slogan that resonates with the target audience and reflects the company's values.

- Design banners for various platforms (digital and print) that visually represent the brand and its culture.

access to company existing material, weekly meeting with the management team

as well as access to required software and documentation