SEO and Social Media Strategy

Closed
Pro-Action Sports Injury Clinic
Ottawa, Ontario, Canada
Shayne Baylis
Partner/Founder
(4)
3
Project
Academic experience
60 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
digital marketing keyword research social media strategy social media content search engine optimization social media marketing
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as <insert tools your organization is currently utilizing>

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • <Insert your organization’s key objectives and goals for this project; for example "Being the top-ranked result for the keywords 'Fish tanks Albuquerque'">

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

We offer a unique opportunity to help design and provide analytics for our interdisciplinary health care clinic website. We will provide guidance in social media content creation, as well as provide informations and videos to post on our social media pages. We will work hand in hand with the students in a time friendly manner to allow the optimal learning experience.

About the company

Company
Ottawa, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical

We are a dedicated group of healthcare practitioners who are patient centered on finding the right treatment for the right diagnosis. We strive to expand our knowledge and skill level by evidence based self-improvement and personal accountability. We are committed to communication, educating our patients to understand our diagnosis, treatment, and plan for health recovery. We work as a team with our patients because without full commitment from both patient and practitioner our maximal health is not achievable. We are light hearted, however, we are committed to excellence, efficiency, and education.