As part of a re-branding effort, we are looking to increase business awareness through a planned campaign of video posts, posted onto a variety of social media platforms. Students will be asked to develop a basic understanding of our target markets, customer profiles, and competitors, and use this knowledge to develop a longer-term campaign plan for our B2B IT Services company.

Our company is turning 15 years old, and to celebrate we are giving ourselves a makeover! With a new trade name/ dba, new logo, new look, and a renewed focus on our core strengths, we are looking to jump into the next 15 years stronger than ever. Here's your opportunity to work with an established company, and take part in an uncommon business process! Part of our larger marketing strategy involves recording short (under 5-minute) explainer videos on current events related to IT and CyberSecurity, and cross posting them to multiple social platforms in order to develop new brand awareness and generate leads.

We are hoping for the following deliverables from this project:

• Target market analysis including demographics and market size estimate
• Build a Customer Profile through interviews of current clients
• Competitor analysis in our region (British Columbia, Canada) evaluating current marketing in use
• Evaluation of podcast platforms for cross-posting of audio-only content
• Develop an editorial style guide reflective of the Company's new brand, that could be appealing to the Target Market, including both visual and written guidance
• Develop a content calendar and publishing schedule for 26-39 videos to be recorded by the Company
• Develop wireframe/boilerplate script elements for use during video recordings
• Make other recommendations as appropriate

As a people-focused company, helping students develop their skills in an extremely competitive industry in our market can provide valuable insight and experience.

Guidance and supervision will be offered as needed. We are not marketing experts, but we understand what our Company stands for, and we are very defensive of our Core Values. We are very good at constructive feedback.