B2C / B2B Strategic Marketing Plan for a Bio-ink Biotechnology Co.

Closed
The GelMA Company Biotechnology
Kelowna, British Columbia, Canada
Project
Academic experience
50 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Communications Operations Project management Marketing strategy
Skills
strategic marketing business to business business-to-consumer biotechnology
Details

We are looking to develop a top-notch comprehensive and smart strategic marketing plan for our different customer segments we do target.


Deliverables
No deliverables exist for this project.

About the company

Company
Kelowna, British Columbia, Canada
2 - 10 employees
Science, Education, Hospital, health, wellness & medical, Academic association, Cosmetics & beauty

While many patients in need of transplants suffer from a shortage in donors for replacing damaged tissues or organs. 3D Bio-printing is a promising approach for producing tissues and organs in the lab using bio-inks. Additionally, Bio-printed organs in a dish platform can be used for testing drugs’ toxicity and efficacy in the pharmaceutical and cosmetics industry.

We offer "Okagel" a GelMA bio-ink that is affordable, in customized forms (liquid/solid), overnight processed (1-2 days), sterilized, pure, and hazard-free to be used in 3D bioprinters.

Our vision is a universal accessible bioprinting technology for a better quality of life.