We want to launch our product offering to multiple channels from a bottom-up and top-down approach.

Bottom-up is with normal hashtag users, solopreneurs, content creators and maturing influencers.

Top-down is with influencers with large reach, influencer agencies, digital marketing agencies and established brands

We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity?

2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?

3. Who are our closest competitors and how do we differentiate ourselves?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Deliverables include a strategic plan with specific steps for tactical implementation including critical success factors and key performance indicators so we can measure results once implemented.