Soft Skills Academy v2 - How do we Grow?

Closed
STEERus
River Vale, New Jersey, United States
Loralyn Mears, PhD
founder
(12)
4
Project
Academic experience
100 hours per student
Student
Anywhere
Advanced level

Project scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
market analysis marketing content creation business strategies social media strategy communication new product development
Details

As social entrepreneurs, we seek to enable everyone with the "advice they wish they had" at no charge. Yes, of course having experienced executive coaches create content is a key part of learning - and we have this in our Soft Skills Academy - but students learn best from each other.

We've created a product for an audience (students) that don't feel that they need (even though their professors and bosses and every report on the internet says soft skills are needed). And they have no ability to pay. How do we grow? What's our v2.0 strategy?

We have a decent online presence, but low social engagement. Why isn't our ongoing marketing effort successful? What can we change? What should our outreach look like? How do we improve our marketing and communications? Any ideas for a social media strategy that better leverages our own social impact to make soft skills available to the overlooked and underserved communities who need them most to change their life and career success trajectories?

Student(s) should consider doing the following:

  • Providing recommendations and creating a new business strategy to grow revenues
  • Developing a market analysis of competitors. Analyzing the viability of a new product extension or new market
  • Analyzing our online presence
  • make recommendations on how / where we improve
  • offer specific suggestions for campaign ideas, marketing outreach, ways to generate press and buzz

Deliverables
No deliverables exist for this project.
Mentorship

We have two ex-Googlers who were both senior (Level 5) developers as mentors, plus we are a coaching company offering our interns private and group coaching plus free access to our Soft Skills Academy. You'll complete a Soft Skills Program with a Certification and be amongst the first people in the WORLD to have a badge that says you are "Certified in Soft Skills."

About the company

Company
River Vale, New Jersey, United States
2 - 10 employees
Education, Human resources & recruitment

STEERus, an EDtech startup focused on developing the next generation of leaders. Our STEERus Academy develops skills in leadership, EQ, communication, adaptability, empathy, financial understanding, career development, health & wellness, and more. With equity as our North Star, and as social entrepreneurs, we're working closely with coaches, teachers, youth counsellors, and corporate donors to make our Academy available at no charge to underserved communities for social justice and impact.