We want to expand our product offering with a new line: inflatable water park . We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Is our current location the best place to launch for early success? What is the total market size for this opportunity?

2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?

3. Who are our closest competitors and how do we differentiate ourselves?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Our goal at the end of this experience is: (Indicate deliverables)

• Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
• Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
• Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

We will plan to communicate with our virtual intern using these communication tools: (MS Teams, Zoom, email)

Student's primary contact: (Roland Tiamuh, President)

Secondary contact: (Bailey Reid, Vice President)