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Brand Identity and Graphic Design

Closed
ECS
ECS
Denver, Colorado, United States
Jessica Acosta
Jessica Acosta She
CEO
(3)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Market research Marketing strategy Humanities
Skills
color palette target audience brand representation typography environmental compliance marketing materials design software marketing reference cards brand strategy
Details
  1. Researching the Brand Identity:
  • Conduct an in-depth analysis of ECS Digital’s values, target audience, and industry trends to inform the development of a unique brand identity.
  1. Logo and Name Proposals:
  • Create and propose logos and names that encapsulate ECS Digital’'s essence, ensuring they are memorable, relevant, and align with our brand values.
  1. Branding Guide Creation:
  • Develop a comprehensive branding guide detailing the use of logos, color schemes, typography, and other visual elements, providing a consistent reference for all marketing materials.
  1. Prototyping with Software Tools:
  • Utilize design software to create prototypes of marketing materials, website design elements, and other brand-related assets.
  1. Competitor Research:
  • Analyze competitors’ branding strategies to identify strengths, weaknesses, and opportunities for differentiation.
  1. Creating Custom Branding Sheets:
  • Compile custom branding sheets that include color palettes, logo variations, and typography guidelines to ensure cohesive branding across all platforms.


Deliverables
  1. Brand Identity Research:
  • Conduct market research to understand the construction industry, environmental compliance, and target audience preferences.
  • Analyze ECS Digital’s mission, values, and unique selling propositions to align the brand identity accordingly.
  1. Competitor Analysis:
  • Identify key competitors and analyze their branding strategies, strengths, and weaknesses to find opportunities for differentiation.
  1. Logo and Name Development:
  • Brainstorm and design logo concepts and company names that reflect ECS Digital’s core values and offerings.
  • Gather feedback on proposed logos and names from stakeholders and refine based on input.
  1. Branding Guide Creation:
  • Develop a detailed branding guide, including guidelines for logo usage, color palette, typography, imagery, and voice tone.
  • Ensure the guide is clear, comprehensive, and easy to follow for consistent brand representation across all platforms.
  1. Prototype Creation:
  • Use design software tools to create prototypes of marketing materials, such as business cards, letterheads, and digital assets.
  • Develop mockups of website elements and social media profiles incorporating the new branding.
  1. Branding Sheets Compilation:
  • Create custom branding sheets that consolidate key brand elements (colors, logos, typography) for quick reference.


Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Access to personnel, website analytics, sales and brand collateral, and more
  • Names of competitors to understand the market
  • Work within the student's software expertise

About the company

Company
https://www.ECScompliance.com
Denver, Colorado, United States
2 - 10 employees
Technology, Construction, engineering & trades, Environment

Environmental Consulting Services, LLC (ECS) is a privately owned company engaged in the development and implementation of stormwater management compliance. Located in Denver Colorado the firm has successfully performed along the Front Range, From Colorado Springs to Ft. Collins and Boulder with a concentration in the metro-Denver area.

ECS’s proactive approach to its projects is to facilitate compliance from the conception to the completion of the projects. We take holistic strategies taking in to account the financial, safety and schedule based/parallel goals of each project. Our dedication to clients helps us build and cultivate long-term relationships that often grow into enduring friendships.

ECS specializes in innovative answers and design solutions for stormwater and erosion control applications. Understanding the ever-changing needs of the industry, we pride ourselves on being able to provide reliable, versatile and cost-effective solutions, specific to every project while maintaining remarkable compliance. We have extensive knowledge and in-depth understanding of the Environmental Protection Agency (EPA) & the Colorado Department of Public Health & Environment (CDPHE) regulations.

The firm’s corporate philosophy is to maintain an entrepreneurial team and carefully select new opportunities. This allows for a healthy rate of growth to fulfill our objectives as a sustainable firm.

In the recent years and because of the inevitable increase in environmental enforcement of the National Pollutant Discharge Elimination System (NPDES) under the clean water act; ECS has concentrated on developing key strategies and relationships to achieve success in stormwater management and compliance. With more than 20 years of progressive project management experience in the construction industry. The firm has developed and administered several compliance projects and is recognized as one of Colorado leading StormWater Management and Erosion Control consultants.