The main goal for the project is to manage the social media strategy and execution for Sai fintech startup over the summer. The focus will be on creating educational resources to build an online community for artists and creatives to take charge of their money.

This will involve several different steps for the students, including:

- Researching the target audience and understanding their needs and preferences.

- Developing a content calendar for social media posts with a focus on educational resources.

- Creating engaging and informative social media posts to build an online community.

- Analyzing the performance of social media campaigns and making adjustments based on the data.

- Collaborating with the marketing team to align social media efforts with overall marketing strategy.

By the end of the project, students should complete the following list of activities:

- A content calendar for social media posts with educational resources for artists and creatives.

- Engaging and informative social media posts that resonate with the target audience.

- Analysis of social media campaign performance with recommendations for improvement.

Final deliverables:

- A report detailing the social media strategy and execution, including performance analysis and recommendations.

- A portfolio of social media posts created during the internship.

The learner will receive hands-on mentorship and training from a CMO and CEO who have a combined experience of over 30+ years in marketing strategy and execution in a variety of verticals including tech, culture, entertainment and small business.