Business Research Project for Jessica De Castro & Co
Project scope
Categories
Data visualization Data analysis Market research Competitive analysis Sales strategySkills
presentations marketing engagement marketing competitive analysis conversion marketing researchThe main goal for the project is to conduct thorough research on a variety of business and industry related topics. The findings should be organized and presented weekly to the agency owner and documented with detail.
Some research topics will include:
- Experiential Marketing Trends over a specified time period.
- Different forms of Experiential Marketing and their conversion rate statistics.
- Competitor Analysis.
- Standard service cycles for key industries as specified by agency owner.
- & More...
By the end of the project, students should complete the following list of activities:
- Research and analysis of specific marketing trends and initiatives.
- Identification of potential partnerships and collaborators.
- Creation of presentations and documents to present the findings.
Final deliverables:
- A comprehensive report detailing the research findings and analysis.
- Presentations summarizing the key insights and recommendations.
- Documents outlining the research specified by the agency owner.
The student will have the opportunity to work 1:1 with the agency owner throughout the entire project. They will be provided with detailed lists of topics to research as well as clear expectations on how it should be presented. There will always be someone available to answer any questions and we are happy to work around their schedule!
About the company
Coello Creative Agency is a start-up experiential marketing agency created to help small businesses implement important "wow" factors in their everyday business models. In our current era of digital marketing, we would like to be an advocate and educator in maintaining the power of what has made organic marketing work for centuries - referral generating initiatives, engaging events, memorable experiences and service cycles rooted in excellence! Supporting brands in creating strategic partnerships and finding dream collaborators is also a huge part of our agencies goals - contributing to our vision of seeing people more engaged and connected within their local business communities.
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