At Infogenetica Solutions Ltd., we are dedicated to empowering individuals with 100% natural, science-backed health supplements and skincare products designed to enhance mental and cardiovascular health, as well as healthy aging. As a growing B2C company, our website serves as the primary touchpoint for our customers—but we know there’s room for improvement to make it more engaging, intuitive, and user-friendly.

We are seeking a talented student team to help us redesign and enhance the UI/UX of our website, ensuring an exceptional user experience that aligns with our brand, improves customer engagement, and optimizes the online shopping journey.

💡 Project Goals:

• Conduct a UI/UX audit to identify areas for improvement

• Optimize website navigation, usability, and visual appeal

• Enhance the mobile experience to ensure seamless browsing and purchasing

• Improve product discovery and customer journey flow

• Incorporate persuasive design elements that drive conversions and build customer trust

• Develop wireframes, prototypes, and design recommendations for implementation

🛍 Our Primary Users:

🔹 Adults focused on healthy aging: Seniors and individuals looking to prevent or manage cardiovascular conditions, dementia, anxiety, Alzheimer’s, sleep difficulties, focus issues, and low energy.

🔹 Parents of children with neurodivergencies like Autism, ADHD, and Anxiety (and adults who experience these too!): Families seeking science-backed nutritional support for cognitive and emotional well-being.

✨ What We Offer:

✅ Full access to our current website and analytics for research purposes

✅ Branding guidelines and marketing assets to maintain consistency

✅ Regular mentorship and feedback meetings to guide the project

✅ Potential opportunity for implementation of selected designs

This is more than just a project—it’s a chance to make a real impact by improving accessibility, usability, and the overall digital experience for our customers. If you’re passionate about user-centric design and want to build a portfolio with meaningful, real-world work, we’d love to collaborate with you!

1. Project Plan- Identify goals, milestones, and set a timeline for the project
2. Review requirements and existing designs- Familiarize themselves with the existing product to understand the requirements, design work, and feedback that already exists, and to identify gaps to be filled in the next stage.
3. Redesign - design improved flows for the distinct user types. Workshop ideas and turn those into wireframes or mockups that show exactly how the solution could work
4. Prototype- once high fidelity mockups are complete, create a prototype in Figma that can be used to test and validate the designs
5. Finalize- Handoff all deliverables and findings in a package that allows for your work to be easily understood and incorporated into future projects.