Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

1. Keyword analysis to determine relevant search terms to our organization
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
• Social media requirements to increase the number of followers/likes and share

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
2. Creating engaging content for prominent media websites
3. Working with tools and programs such as Buffer, Facebook, Instagram, Twitter, LinkedIn

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

• maximization of our 10,000 per month Google Ad Grant
• social media content calendar with projected content/ ideas for one month pre-scheduled posts
• strategies for realizing our follower engagement to capitalize on our current and prospective partner organizations with larger social media networks

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Students will be directly supervised and mentored by the Social Media Marketing Committee Chair or the CEO directly depending on project and number of students. With a CEO who was a college professor for fifteen years, Inform Your Community is committed to making any student related opportunities valuable and rewarding learning experiences.