GrantYou.ca is a subsidiary of Veras Technologies Inc. that leverages AI and data scarping to creating tailored funding plans for students to get grants, scholarships, and paid work experience.

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the student intern offers in a corporate setting.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Logo and name proposals that reflect who we are
• Create a branding guide for us to reference
• Research into the competitors to see what they are doing.
• Creating custom branding sheets with colours and logos.

By the end of the project, the student should complete the following list of activities (this is basically a retelling of the steps above):

• Research into brand
• Logo ideas
• Brand reference
• Prototypes for us to use

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• A start to a brand sheet and guide for us to reference
• Prototypes of the logos made with software - including PNG files that we can use to put the new logo on multiple platforms

Interns will meet with other team members and get answers to:

• Target Audience and target customer segments
• Social media platforms
• Website analytics