Comprehensive Rebranding and Marketing Overhaul for Startup to stand out and become memorable
Project scope
Categories
UX design Graphic design Communications Digital marketing Information technologySkills
sales presentations calculators marketing materials business planning marketing sales brand identity auditingPROJECT DESCRIPTION:
We are a young startup, looking to recreate our digital image and content aligned with our vision, mission, and sector.
The primary objective of this project is to revamp our startup's brand identity and marketing materials to achieve a fresh, appealing, easy-to-navigate and timeless image.
Below is a list of tasks that we aim to complete. Depending on the course timeline, we may prioritize some tasks over others:
- Visual audit
- Redesign the website + creating and using info-graphics
- Redesign our investor pitch deck to match the new visual identity
- Design a sales pitch deck
- Design our current complex Excel ROI calculator for use on our website and sales deck
- Design a 1 page business plan that highlights the most important information without looking crowded.
Before the start of the project and setting milestones, we can provide students with:
- Previous research data on direct competitors, one segment within our potential target market, and any other information or research data students need to jump-start the project.
During the project and to support students, the company will allocate a dedicated person who will support students and the project through the following, if needed:
- Available for a quick online call with the instructor to confirm your scope is an appropriate fit for the course and on any required day for the final presentation.
- Provide a dedicated contact person who is available for weekly or biweekly drop-ins, or if needed, more frequently, to address studentsโ questions as well as periodic messages over the duration of the project.
- Provide an opportunity for students to present their work and receive feedback.
After completion of the project, the company will provide the following on request:
- An official letter of recommendation, an endorsement on students' LinkedIn page, or a reference to their cooperation with the business; whichever the students request.
- The students can also add their collaboration with the company in the Experiences section of their LinkedIn profile.
About the company
Shifting Shap3s is an early-stage hard-tech startup developing equipment for reducing plastic waste in traditional and additive manufacturing in various sectors.
Our mission is to offer innovative user-centric solutions that make a strong contribution to the innovative growth of different communities around the world and to facilitate the recycling and recovery process of plastic on a community level. We aim to stand for outstanding user-experience, sustainable design, inclusion, and collaboration, and for creating an atmosphere where everyone, including the team, customers, and collaborators feels engaged and valued.