Sales Strategy & Lead Generation

Closed
WESCO
Pittsburgh, Pennsylvania, United States
Director, Business Development, ecoInsight
(1)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Lead generation Sales strategy Marketing strategy
Skills
sales strategy sales prospecting marketing lead generation email marketing social media sales auditing
Details

We would like you to assist our company with new sales and marketing. As a lead generator, it's your responsibility to schedule meetings and find potential clients for the sales team.

ECOINSIGHT COMBINES THE FLEXIBILITY AND MOBILITY OF TABLET-BASED LIGHTING AUDIT SOFTWARE WITH THE POWER AND SECURITY OF A COLLABORATIVE, CLOUD-BASED LIGHTING SPECIFICATION PLATFORM

Ultimately, you will help us achieve our goal with expanding and helping us grow.

Deliverables
  • Lead generation - Develop a strategy and focus on (list the types of businesses) businesses to develop viable leads for our CRM
  • Manage prospecting campaigns from their developed leads using LinkedIn, Email Marketing, phone and other tools.You also might find new business through email and social media campaigns.
  • Follow-up on existing prospects and possibly new client training/support
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include progress meetings where adjustments to the students' tasks and duties can be made.

About the company

Company
Pittsburgh, Pennsylvania, United States
1000+ employees
Environment, Energy, Construction, engineering & trades

WESCO is the premier electrical, communications and utility distribution and supply chain solutions company in the world.