Content Marketing Strategy
Project scope
Categories
Digital marketing Lead generation Search engine optimization Marketing strategy Social media marketingSkills
content marketing brand management product management marketing social media salesCreate a marketing production calendar and schedule multiple resources to drive leads, subscribers, awareness, and/or other important metrics.
- Publish on social media accounts to attract site visitors through search, social, and our email subscribers;
- Collaborate with product management, sales, and external influencers and industry experts to produce relevant content that meets the needs of our audience;
- Evolve and ensure consistency and integrity behind our companyโs brand and brand guidelines.
Students will be supported with training on the design program, template structure, content creation, and industry standards. Access to applicable/appropriate subscriptions will be provided, as well as one on one support by a senior team member throughout the duration of the project's completion.
About the company
Black Tie Travel is a premium, private members' service, providing tailored travel planning and access to the best sporting, cultural, and entertainment events worldwide. We approach travel planning differently, with the key focusses being participation, passion, and excitement. From involving our members in the itinerary creation and following their lead on the definition of luxury, to finding fresh ways to showcase a destination with their passions in-mind, we deliver customized itineraries and experiences, whether for a dream trip or weekend getaway.