Project Description:

Agora Connections is seeking a team of creative students to design and produce a cartoon-style video series that aligns with our existing artistic theme. The project will focus on illustrating the common pain points faced by our clients, how our services address these challenges, and highlighting the three tiers of service packages we offer.

The deliverables include:

1. A Long-Form Video - Combining all episodes into a single cohesive narrative.
2. Bite-Sized Clips - Shorter excerpts optimized for social media platforms.
3. Custom Assets - Students will create all visual and animated assets to maintain consistency with our artistic brand identity.

This project requires students to:

• Review our current branding and artistic style.
• Develop engaging scripts and storylines based on our provided client profiles and service packages.
• Produce high-quality animations and compelling content tailored to our target audience.

Key Outcomes:

• Effectively communicate the pain points of our typical clients.
• Showcase the value of working with Agora Connections.
• Provide versatile content that enhances our website and social media presence.

Video Deliverables Overview:

1. Cartoon-Style Video Series:

• Purpose:
• The series will introduce the common challenges faced by our typical clients, explore their pain points in detail, and demonstrate how Agora Connections’ services resolve these issues effectively.
• Structure:
• The video series will be structured around a storyline or multiple short episodes, each focusing on specific client problems and how our services offer solutions.
• The content will highlight our three tiers of service packages, clearly outlining the value and benefits of each.
• Tone and Style:
• The videos must be engaging, approachable, and aligned with our existing artistic theme.
• The use of cartoon-style animation should simplify complex ideas, making them relatable and easy to understand for our audience.

2. Long-Form Video:

• Objective:
• The individual episodes will be compiled into a single, seamless long-form video designed for our website and other platforms where a more detailed and comprehensive presentation is needed.
• Length:
• The long-form video should be approximately 5-10 minutes, depending on the final script and content development.

3. Bite-Sized Social Media Clips:

• Objective:
• To repurpose the video series into short, standalone clips optimized for social media platforms (e.g., Instagram, LinkedIn, Facebook, TikTok).
• Format and Content:
• Clips should be designed to capture attention quickly, focusing on key takeaways from each episode or segment.
• Length: Each clip should be 15-60 seconds, depending on the platform requirements.
• Aspect Ratios: Deliver clips in multiple formats if needed (e.g., square 1:1 for Instagram posts, vertical 9:16 for Instagram Reels and TikTok).
• Call-to-Actions (CTAs):
• Include CTAs where appropriate (e.g., “Learn more about our services,” “Visit our website,” etc.).

4. Custom Animated Assets:

• Creation Needs:
• Students will create custom cartoon-style characters, backgrounds, and other visual elements in line with Agora Connections’ branding.
• Assets should be reusable for future projects, ensuring scalability and brand consistency.

5. Storytelling and Messaging:

• Focus Areas:
• Introduce the typical problems faced by our target clients.
• Dive deeper into the pain points, showing empathy and understanding of their struggles.
• Explain how our team, through our three tiers of service packages, resolves these issues in a personalized and effective manner.
• Clarity:
• The messaging should be clear and easy to understand, with a balance of professionalism and creativity to keep the audience engaged.

Final Deliverables Checklist:

• One polished long-form video (5-10 minutes).
• A series of bite-sized, platform-optimized video clips (15-60 seconds each).
• A package of custom cartoon-style animated assets.
• Scripts and storyboards for all videos.
• Subtitles and captions for accessibility across all videos.