Our TACTIC Product team is looking to take our social media presence to the next level in order to drive traffic to our website (southpawtech.com) and specifically to our new Product page (targeting the global VFX and Animation industry - for now). To do this, we hope to improve our search engine optimization, and create a supportive/optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our VFX/Animation customers search for.
• Researching SEO requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content.
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus would include:

• Using analytics, tailor the content calendar to the VFX/Animation industries activity, rather than general trends

By the end of the project, students complete the following list of activities:

• Researching keywords to determine the most relevant terms that our VFX/Animation studio executive and managers search for.
• Researching specific SEO requirements for us to rank on the first page of Google.
• Constructing a content calendar (for 90 days outward) to upload social media content.
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus would include:

• Using analytics, tailor the content calendar to the VFX/Animation industries activity, rather than general trends

Students will connect directly with CEO and VP of Services for mentorship throughout the project. We will be able to provide answers to any specific questions such as:

• VFX/Animation industry basics?
• How do we rank on Google based on different search terms?
• When and how much do we typically post on social media?
• Input on choices, problems or anything else the students might encounter.