We would like students to help us build a marketing strategy plan to grow and engage our target market through Partnerships, For-Profit and Non-Profits. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging to our potential partners.

The main questions we’d like students to help us answer are the following:

• What are the different channels we can use to reach potential partner businesses and non-profits?
• How can we generate leads for potential partnerships with other businesses and non-profits?
• Where can we find message boards to approach our potential partners?
• What are the different non-profits we can approach, whom should we contact specifically, what is their job title and what is their contact information?
• Determine the best way to approach the partners
• Determine other ways to approach partner businesses and non-profits

By the end of the project, students should demonstrate:

• Ability to work with others and the marketing team
• Ability to research creative ways to build partnerships with businesses, non-profits and for-profits
• Determine one or two channels to explore and create a marketing campaign
• Initiate contact with the potential partner

Final deliverables should include

• A final report.

Students will be meeting regularly with the CEO of EduShare to discuss the project and to stay on task. Communication will be through Slack, email and Zoom calls. Students can connect with the CEO directly for more information about the project and to get feedback on a weekly basis.