Digital Marketing Strategy and Execution
Project scope
Categories
Communications Product or service launch Marketing strategy MediaSkills
canva (software) personal branding consulting upskilling digital marketing mentorshipAbout
With the rapid switch to virtual workspaces and community meeting places, we’ve watched organizations of all sizes struggle to appropriately and effectively marshal their online learning resources and present them in a comprehensive, easy-to-use format. SkildLabs aims to solve that problem by providing consulting and implementation that lets organizations build their business using the power of education. Whether the goal is upskilling employees, creating a community around courses, or building a micro-academy to explain the intricacies of a product or service, SkildLabs will take your online learning objectives and ideas and turn them into reality, and the best part is we will be there every step of the way.
- Find ways to create a unique voice for the SkildLabs brand that resonates with the target audience.
Benefits
- The students/interns would have the chance to learn about the latest developments in the eLearning, as well as Toronto startup scene.
- The Founder/CEO is willing to donate his time to host weekly/monthly mentorship and career development sessions, where he can help the students with personal branding, networking opportunities and career guidance.
- The students/interns will get to work with tools such as Canva Pro, Frame.io, Adobe Premier Pro and more, which can be extremely valuable in future job opportunities.
- *There might be an opportunity to attend client meetings and learn first-hand, who a pitch or a business meeting is conducted.
- *There might be an opportunity to see how a real course production is conducted in professional studio
Opportunity
SkildLabs is seeking a digital marketing team or individuals, who can help in the following area:
- Audit the existing SkildLabs social media channels hosted on LinkedIn and Facebook.
- Explore new social media channels or digital avenues (eg. influencer marketing, podcsts), which can be beneficial for new client acquisition.
- Develop a content calendar for our main social media channels by identifying key content clusters. Plus, create a long-term plan for the content strategy.
- Write case studies using past client examples for the SkildLabs client portfolio page to use as demand generation content (Example)
- Create social media content using the SkildLabs' large library for brand elements, design templates and videos.
- Create a marketing campaign (organic) for the launch of our upcoming "Workshops" offering.
About the company
With the rapid switch to virtual workspaces and community meeting places, we’ve watched organizations of all sizes struggle to appropriately and effectively marshal their online learning resources and present them in a comprehensive, easy-to-use format.
SkildLabs aims to solve that problem by providing consulting and implementation that lets organizations build their business using the power of education. Whether the goal is upskilling employees, creating a community around courses, or building a micro-academy to explain the intricacies of a product or service, SkildLabs will take your online learning objectives and ideas and turn them into reality, and the best part is we will be there every step of the way.