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Digital Marketing

Closed
Shifting Shap3s Inc.
Shifting Shap3s Inc.
Halifax, Nova Scotia, Canada
Ghazaleh Afrahi
Employer
(1)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Copy writing Social media marketing
Skills
copywriting keyword research storyboarding user experience (ux) digital marketing social media search engine optimization
Details

PROJECT DESCRIPTION:

As an early-stage startup, we are looking for help with creating our digital image and content aligned with our vision, mission, and sector.

There are three roles within this project and depending on your skills, you may perform all three or only one or two.

KEY ACTIVITIES

Role 1:

  • Keyword analysis to determine relevant search terms
  • Search Engine Optimisation (SEO) requirements to ensure we appear on the first page of Google for relevant keywords
  • Write content for our website and social media that drives traffic, speaks to users, and sells
  • Create and copywriting engaging content for our website
  • Create a storyboard for a video for the first page of our website

Role 2:

  • Create two timeless videos. One to replace the opening video on our website and one to use as a short demo of our work and our company

Role 3:

  • Redesign the website, suggest new sections to be added, and build the approved design
  • Redesign our pitch deck using out-of-the-box thinking skills and UX principles
Deliverables

FINAL PROJECT DELIVERABLES:

  • an updated website that visually and textually is complete
  • A short and powerful timeless video that sells for the website
  • A short introductory video about the company
  • A slide deck for a 5 minutes presentation
Mentorship

1:1 weekly meetings as required

About the company

Company
https://www.shiftingshap3s.com
Halifax, Nova Scotia, Canada
2 - 10 employees
Manufacturing, Technology

Shifting Shap3s is an early-stage hard-tech startup developing equipment for reducing plastic waste in traditional and additive manufacturing in various sectors.
Our mission is to offer innovative user-centric solutions that make a strong contribution to the innovative growth of different communities around the world and to facilitate the recycling and recovery process of plastic on a community level. We aim to stand for outstanding user-experience, sustainable design, inclusion, and collaboration, and for creating an atmosphere where everyone, including the team, customers, and collaborators feels engaged and valued.