Expansion to the US & Europe
Project scope
Categories
Market research Competitive analysis Market expansionSkills
content creationWe would like students to help us with creating content that is aligned with our vision, mission, and sector (parenting/play couches). We will ensure the student has a clear understanding of what these elements are for our organization.
We are a play couch company in Canada called Go Coconut. We manufacture play couches for kids and have seen exponential growth in this sector in the past year. We are looking to establish ourselves as partners during the parenthood journey, and give resources and knowledge to our customers about the benefits of creating a yes space for their children, as well as supporting the development of gross motor skills for their children. We also believe in mindful parenting related to the Montessori philosophy.
To accomplish this, we expect the student(s) will:
- Identify which international market(s) to enter with our play couch.
- Outlining the steps, strategies and risks to enter the targeted market.
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (mainly regulations for play couches)
- Identifying potential partner retailers
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
We want to set up the participants for success, so we are willing to give as much time as needed to support the students
About the company
Our goal is to empower kids to build, play and for families to create memories together. We are a POC women-led small business based in Montreal, QC, and we always thought that modular foam furniture was exciting but, as parents, finding a set to purchase for our own kids here in Canada has always been difficult! Not only did we feel Canadian families desired more accessibility to such product, we also thought they would prefer something manufactured locally, here in Canada!