Our company advertises thousands of products online. We hope to revamp our email marketing to attract more customers.

We would like to work with students to design a new email marketing campaign for our company, which targets startup founders and investors.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, email marketing campaign goals, and target market.
• Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
• Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
• Identifying metrics to monitor throughout the campaign.

Bonus steps in the process would also include:

• Identifying ways to personalize emails for customers based on market segmentation.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable email types and content
• Understanding of factors affecting emails’ effectiveness
• Identification of metrics to monitor the campaign’s success

Bonus steps would include:

• Recommending strategies to personalize emails

Final deliverables should include

• A detailed process map
• A templated welcome email, newsletter, and re-engagement emails

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and email marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.