Consoul, a company specializing in innovative mobile applications, aims to increase the downloads of its flagship app. The current challenge is to enhance the app's visibility and appeal to a broader audience. This project will focus on developing a strategic marketing plan that leverages digital marketing techniques and user engagement strategies. Learners will analyze current market trends, identify target demographics, and propose actionable strategies to boost app downloads. The goal is to create a comprehensive plan that can be implemented to achieve measurable growth in app downloads. This project provides an opportunity for learners to apply their knowledge of marketing principles and digital tools in a real-world context.

The project deliverables will include a detailed marketing strategy document outlining proposed actions to increase app downloads. This will encompass a market analysis report, a target audience profile, and a set of recommended digital marketing tactics. Additionally, learners will present a timeline and budget estimate for implementing the proposed strategies. The final deliverable will be a presentation summarizing the key findings and recommendations.