The main goal of this project is to design a marketing mix plan (e.g., advertisements, promotions) which clearly positions Mid East Canadian Pharmaceutical Inc.'s brand in a positive, differentiated manner within consumer's minds. Additionally, the project should include improving the company's aesthetic (e.g., logo, colours, slogan, etc.) and creating creatives.

The tasks learners need to complete to achieve the project goal are:

- Researching the current brand identity of Mid East Canadian Pharmaceutical Inc.

- Creating a marketing mix plan that clearly positions the brand in a positive, differentiated manner.

- redesigning the current logo, color palette on the website, and slogan that reflects the brand's identity.

- Designing creatives for advertisements and promotions.

- Testing the new brand identity and creatives with consumers.

Final deliverables should include:

- A written report detailing the research, design process, and outcomes.

- A presentation showcasing the new brand identity and creatives.

weekly meeting with the management team

access to analytics and historic data to get a better understanding of the user behavior