The Goal

We are in the design and planning phase of a new climate change impact planning software product. We need to enlist local citizens/NGO's/municipal governments in a one or two Canadian regions to help evaluate the prototype features. We need a modern and creative marketing plan to communicate, sign up, and engage with them.

The Product

The forthcoming software product will use satellite Earth Observation imagery, big data, and artificial intelligence to identify past climate change impacts and predict future impacts. It will focus on ordinary citizens as well as trusted advisors (such as municipal governments) who need to understand and plan around climate change impacts without requiring them to know the underlying science or technology.

The initial focus is likely on actions related to disasters such as flooding, coastal erosion, and sea-level rise impacts.

The product development will be as open as possible and require a lot of collaboration with academic groups and scientific communities, as well as communities interested in and affected by climate change (especially flooding, coastal erosion and sea level rise). However, to simplify the results we would initially like to focus on a few small regions/towns rather than seeking a broad population of users spread across the country.

Your Contribution

By the time this project begins we will have initial product branding goals, strategy, and guidelines, and substantial market research, which will assist you in your project effort. Your work will be instrumental in making these high level guidelines concrete and achievable.

This will be an exciting new product in a new market so creativity is very welcome and in fact highly encouraged!