PetDrifts Market Strategy and Goal Redefinition
Project scope
Categories
Market research Competitive analysis Market expansion Sales strategy Marketing strategySkills
market opportunities operational efficiency market trend marketing strategies target market strategic planning marketing go-to-market strategy marketing channel milestones (project management)PetDrifts, a company specializing in pet transportation services, is seeking to enhance its market presence and operational efficiency. The project aims to develop a comprehensive Go-to-Market (GTM) strategy that aligns with the company's vision and market trends. Additionally, the project will involve redefining the company's goals and milestones for the current year to ensure they are realistic, measurable, and aligned with the new GTM strategy.
This project provides an opportunity for learners to apply marketing and strategic planning concepts learned in the classroom to a real-world scenario. The tasks are closely related and can be completed by a team of marketing students within 80 hours.
The project deliverables include a detailed Go-to-Market strategy document that outlines:
- target markets
- marketing channels
- promotional tactics
Additionally, a report redefining the company's goals and milestones for the year will be provided. These deliverables will offer actionable insights and strategic direction for PetDrifts, ensuring alignment with market opportunities and internal capabilities.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
PetDrifts is a tech startup dedicated to enriching the lives of pets and their owners. We are pioneers in the pet tech industry, focusing on the development of smart collars for dogs. Our products blend safety, health monitoring, and comfort, all aimed at strengthening the bond between pets and their owners.