The main goal for this project is to conduct market research and customer discovery to identify a target audience for our sentiment analysis product, with the following outcomes:

• Gain a better understanding of the needs and preferences of potential customers in the cryptocurrency market
• Identify the key features and benefits that customers are looking for in a sentiment analysis product
• Develop a clear value proposition that addresses the needs of the target audience
• Refine our product offering to better serve the identified target audience
• Gather feedback on our current marketing and branding strategies, and make adjustments as necessary
• Gain experience working in a real-world project environment with a professional team, and develop valuable skills in market research and customer discovery.

By the end of the project, learners will have a comprehensive understanding of the cryptocurrency market and its potential customers, as well as the skills to conduct effective market research and customer discovery. They will also have the opportunity to work collaboratively with a team of professionals and gain valuable experience in a real-world project setting.

Tasks that learners may need to complete to achieve the project goal:

• Conduct market research on the cryptocurrency industry and sentiment analysis tools.
• Identify potential customer segments within the cryptocurrency industry who may be interested in sentiment analysis.
• Develop and implement a customer discovery strategy to better understand the needs and pain points of potential customers.
• Analyze the results of customer discovery and market research to refine the company's niche within the cryptocurrency industry.
• Develop a marketing strategy to reach and engage with potential customers in the chosen niche.
• Test and validate the prototype with potential customers and make any necessary adjustments.
• Refine the business model and go-to-market strategy based on feedback from potential customers and other stakeholders.

These are potential tasks and the specific tasks may vary depending on the learners' skills.

Some ways we support learners in completing this project include:

• Regular check-ins and meetings with project leaders or mentors to provide guidance and answer questions
• Access to relevant industry data and resources to aid in market research and analysis
• Access to relevant tools and technologies to aid in data collection, analysis, and visualization
• Access to networking opportunities and introductions to relevant contacts in the industry
• Opportunities to present findings and receive feedback from industry professionals or potential investors
• Feedback on project progress and deliverables to help learners improve and refine their work

We believe that it is important to make sure learners feel supported and have the resources they need to succeed in the project.