To conduct a thorough market analysis to identify the best target markets with examples of major companies that could benefit from our product, as well as product's payback periods (or a calculation strategy and comprehensive guide) for the recommended segments.

By the end of the project, students should demonstrate:

• Conduct a thorough market analysis to identify the best target markets and major companies that could benefit from your product.
• Research and analyze customer data to understand customer needs and preferences.
• Develop segmentation criteria to identify target markets.
• Incorporate payback period analysis to assess the potential return on investment for potential customer segments and to support developing a pricing strategy. Consider factors such as the required capital to have the needed infrastructure in place, market demand and preference, etc.
• Align the pricing model with the identified customer segments and their perceived value.
• Develop key performance indicators (KPIs) to support evaluating the effectiveness of the plan and its execution.

Before the start of the project and setting milestones, we can provide students with:

• Previous research data on direct competitors, one segment within our potential target market, and any other information or research data students need to jump-start the project. 

During the project and to support students, the company will allocate a dedicated person who will support students and the project through the following, if needed:

• Available for a quick online call with the instructor to confirm your scope is an appropriate fit for the course and on any required day for the final presentation. 
• Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins, or if needed, more frequently, to address students’ questions as well as periodic messages over the duration of the project.
• Provide an opportunity for students to present their work and receive feedback.

After completion of the project, the company will provide the following on request:

• An official letter of recommendation, an endorsement on students' LinkedIn page, or a reference to their cooperation with the business; whichever the students request.
• The students can also add their collaboration with the company in the Experiences section of their LinkedIn profile.