Virtual Internship Opportunity: SEO Strategy and Recommendations
Project scope
Categories
Communications Market research Marketing strategySkills
off-page optimization (seo) communication marketing social media content search engine optimizationOur organization is able to offer a virtual internship opportunity for up to 2 students.
The primary focus for the student will be:
We want to be found on the first page of Google. We know that we need to implement SEO, but we’re not sure where to start. We would like to collaborate with students to understand what we need to do to generate more traffic and revenue through search engines.
Students should be prepared to:
- Complete an SEO analysis on our website
- Conduct competitive keyword research
- Update our website with the best structure and elements for SEO.
- Develop an on-page and off-page SEO plan.
- Identify key metrics to track for success.
- Write content for the website
Our goal at the end of this experience is: We want to be found on the first page of Google.
Other duties the student may complete could include: Social media content and advice
We will plan to communicate with our virtual intern using these communication tools: email, TEAMS,
Student's primary contact: Teresa McKernan, Marketing Director
Secondary contact: Austin Corell, Marketing Associate
About the company
Animal Care Systems manufactures the only motor-free rodent caging system in the industry. Combining “twice the mice” density with our unique carousel design, our caging provides a microenvironment that is free of noise, vibration and ultrasound, creating a variable-free environment. We have established a stellar reputation for our superior customer service and product support.
Our Mission
To provide innovative rodent caging systems that save energy and protect animals, their caretakers and the environment.
Our Company
Established in 1997, Animal Care Systems is the first caging systems company in the industry founded by a veterinarian with experience in directing AAALAC-accredited animal care and use programs. Dr. Germain Rivard’s experience with animal facility planning, design and management produced the construction of the first Gene Transfer Technologies Training Center and Rodent Barrier Facility for genetically altered mouse colonies.