SEO Strategy and Recommendations

Closed
Animal Care Systems, Inc.
Centennial, Colorado, USA
Director of Marketing, Animal Care Systems, Inc.
(1)
3
Project
Academic experience
50 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Operations Project management Marketing strategy
Skills
keyword research off-page optimization (seo) search engine optimization
Details

We want to be found on the first page of Google. We know that we need to implement SEO, but we’re not sure where to start. We would like to collaborate with students to understand what we need to do to generate more traffic and revenue through search engines. 

Students should be prepared to:

  • Complete an SEO analysis on our website
  • Conduct competitive keyword research
  • Update our website with the best structure and elements for SEO.
  • Develop an on-page and off-page SEO plan.
  • Identify key metrics to track for success.
Deliverables
No deliverables exist for this project.

About the company

Company
Centennial, Colorado, USA
51 - 200 employees
Science

Animal Care Systems manufactures the only motor-free rodent caging system in the industry. Combining “twice the mice” density with our unique carousel design, our caging provides a microenvironment that is free of noise, vibration and ultrasound, creating a variable-free environment. We have established a stellar reputation for our superior customer service and product support.

Our Mission
To provide innovative rodent caging systems that save energy and protect animals, their caretakers and the environment.

Our Company
Established in 1997, Animal Care Systems is the first caging systems company in the industry founded by a veterinarian with experience in directing AAALAC-accredited animal care and use programs. Dr. Germain Rivard’s experience with animal facility planning, design and management produced the construction of the first Gene Transfer Technologies Training Center and Rodent Barrier Facility for genetically altered mouse colonies.