The main goal for the project is to create a comprehensive strategy for a pre-sales and socio-financing campaign for Healtea. This strategy should focus on promoting the company's mission and products, attracting potential investors, and generating pre-sales for their all-natural, caffeine-free, and low-sugar products. The strategy should also aim to change the way families perceive healthy and tasty drinks, and to emphasize the company's commitment to a healthy and wild life.

- Conduct market research to identify potential target audience for the campaign.

- Develop a marketing plan that includes social media, influencer partnerships, and other promotional activities to generate pre-sales and attract investors.

- Create a financial plan for the socio-financing campaign, including projected sales, expenses, and potential return on investment for investors.

- Design a campaign timeline and schedule for pre-sales and socio-financing activities.

- Develop promotional materials such as videos, social media posts, and website content to support the campaign.

- Present a comprehensive strategy document outlining all the above deliverables, including the rationale behind each decision and the expected outcomes.

Students will work closely with the management team to ensure their access to all the ressourcees needed. The founder will also be there to ensure the success of the project