Number of students required: 2 Students or 2 teams of 2 students each -- to collaborate for the purposes of strategy development and independently on assigned elements to implement the strategy (100% Virtual)

I am looking for a small group of marketing students who are social media & digital marketing wizards who can help me drive more traffic, increase social media reach and engagement, and improve my SEO positioning for my two wedding planning brands, both with a defined, specialized niche in a traditional, saturated industry.

Each student or team will take lead on one of my brands (YPF Weddings & Co. and the Un-Wedding Movement or Intimate Wed Pop-Ups and the launch of our luxury pop-up elopements in Western Canada). While each student or team will lead their assigned brand, I am a firm believer in the power of teamwork and collaboration.

All students participating will attend a weekly call with me, where sharing ideas, collaborating and providing relevant, constructive feedback are encouraged.

Primary Project Requirements:

Social Media & SEO Strategy

1. Keyword analysis to determine relevant search terms to our organization and target audiences
2. A strategy document to outline:

• Search Engine Optimisation (SEO) requirements and strategy to ensure our organization(s) appears on the first page of Google for relevant keywords
• Social Media Strategy and Content Calendar for the next 60-90 days across Instagram, Facebook, YouTube & TikTok to increase reach and audience engagement (I will work directly with each student or team to record any video or photographic content required)
• Cost-effective ad campaigns for Social Media and/or Google to target ideal clients and increase conversions

Content Creation

1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site(s)
2. Create engaging content for social media channels and blog to include visual and written materials, captions, and hashtags
3. Deploy paid advertising campaigns on social media and/or Google
4. Working with tools and programs such as Google Drive, Gmail, Zoom, Asana, Slack, Canva, Divi(WordPress) and Later

Strategy Analysis

1. Analyze and track traffic and other metrics using Google Analytics
2. Submit weekly traffic and social media statistics
3. Create a final summary showing the impact of their strategy over the course of their internship

Who I Am Looking For:

Ultimately, my goals for this project are to:

• Raise awareness of the Un-Wedding Movement, which empowers engaged people to do away with the tired wedding formula and have the weddings they want with the people who mean the most to them
• Sell spaces for upcoming 2021 Intimate Wed Pop-Up Experiences
• Increase conversions and bookings for custom elopement and intimate wedding experiences through YPF Weddings & Co.
• Helps make YPF Weddings & Co. and Intimate Wed Pop-Ups rank as the best small wedding options in Edmonton, the Province of Alberta and the Rocky Mountains.

This is a great project for students who are looking to hone their skills and prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

I am excited to work with students who are driven to develop marketing strategies that are fun, positive, inclusive and makes clear the refreshing alternatives that are available at a time where:

• The wedding market is changing drastically fast. Values are shifting, and the industry is presently scrambling to try and adapt
• Engaged people are more stressed, frustrated and overwhelmed than ever and looking for alternatives to the traditional wedding
• There is a tonne of opportunity to create a marketing campaign that has a huge impact

Should we work together, I can promise that I am an employer who will support and work alongside you to make this project fun, meaningful and impactful while giving you the opportunity to grow and shine.

At the beginning of working together, I will be meeting with each student to go over expectations, familiarize them with tools/processes, and determine their personal objectives and goals for this experience.

Following our initial call, I will meet with students twice per week. There will be a mandatory project call for the entire group on Fridays (Time TBD) to review weekly progress, and strategize/review tasks/answer questions for the upcoming week.

There will be an optional secondary call on Tuesdays (Time TBD) for students to drop in, ask questions about their tasks for this week, get feedback etc.

If needed, additional calls can be set up to ensure project and student success.

At the conclusion of the project, a final 1-on-1 call will be set up with each student to both give and receive feedback on the experience.