Herb Immortal Inc. aims to enhance its customer relationships and streamline its marketing and sales processes through the development and implementation of a comprehensive Customer Relationship Management (CRM) strategy. The project involves a thorough analysis of the current market and customer segmentation to understand the existing customer base and identify potential growth areas. The team will craft a positioning matrix and value proposition to clearly define Herb Immortal's unique offerings and market position. Additionally, the project will include a recommendation for the most suitable CRM tool that aligns with the company's needs and goals. The ultimate objective is to drive growth and improve customer satisfaction by optimizing customer interactions and sales processes.

Key tasks include:

- Analyzing current market and customer segmentation.

- Crafting a positioning matrix and value proposition.

- Recommending a suitable CRM tool.

The project will result in several key deliverables that will be presented to Herb Immortal Inc.:

- A detailed market and customer segmentation analysis report.

- A comprehensive positioning matrix and value proposition document.

- A recommendation report for the most suitable CRM tool, including a comparison of different options and justification for the chosen tool.

These deliverables will provide Herb Immortal Inc. with actionable insights and a clear strategy to enhance customer relationships and drive business growth.