Virtual internship: Automated Digital Marketing Email Campaign

The primary focus for the student will be: Branding - assess where and how to improve our brand's presence and differentiate from our competitorsMarketing Communications - create an integrated marketing campaign.Market Research - conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; identify key messaging for new service.Public Relations - Develop and implement a email marketing strategy; create collateral, including email, landing page and lead magnet content. Prospecting Strategy - Develop and implement targeted prospecting; prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Zoho Marketing Plus, Google Sheets, Excel)Content development, including social posts, blog posts, LinkedIn articles, and website copy.Our goal at the end of this experience is:Branding and Marketing Communications - Help us improve our brand's presence and capture greater market share.Market Research - Help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - Help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - Help us implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - Help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - Help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.Desired OutcomeAutomated sales and marketing campaign:Help us develop sales funnels that connect social media, email, website and landing pages to improve customer retention, generate higher quality leads and re-capture customers to reduce churn rate. Together we will evaluate the customer life cycle, re-marketing opportunities, content creation, targeted messaging and design, email follow-ups and social media. We will plan to communicate with our virtual intern(s) using these communication tools: (telephone, email, video conferencing)Primary contact: (Matt Dandurand, Founder/Creative Director)Secondary contact: (Luke Swenson, Art Director)